The IOS app store is a closed, moderated platform that has a lot of features. It also has a Today tab, a Apps and games tab, a Local markets tab, and an Executive review board.
Today tabs
A new addition to the Apple App Store is the Today tab. This is a discovery feature that allows users to easily find useful information. It also offers tools for highlighting app features and events.
The “Today” tab is the first page users see when opening the App Store. It displays recommendations, new releases, and featured apps. All the latest news and updates from the App Store are also displayed on the front page.
The “Today” tab is a great way to drive awareness and engagement with your app. Apple has a set of rules for advertisers to follow. Ads that are relevant to the content will be shown. Unlike an organic listing, an advertisement on the Today tab cannot be changed after it has been approved.
The Today tab will include ad space on each individual app page. This is a new opportunity for developers to showcase their apps. However, buyers will not be able to target specific applications. In order to be successful, an ad must contain the right assets and be approved by Apple Search Ads.
There are two ad categories to choose from: Today tab and search results. Both are based on custom product pages in App Store Connect. An ad on a product page will be accompanied by a small box spelling out the words, “Ad.”
In the search results, a relevant ad can be found below the banner section. These ads will feature the app’s subtitle and icon.
In the “Today” tab, a relevant ad will be displayed in the ‘You might also like’ header. Apps that offer in-app purchases are more likely to be featured.
According to Bloomberg’s Mark Gurman, Apple wants to triple their advertising revenue to $10 billion annually.
Apps and games tabs
One of the most popular and most viewed sections of the App Store is the Games and Apps tabs. These two areas have combined to deliver over 180 billion apps and games. Users can browse the aforementioned tabs to see which are the most popular and the best games. Alternatively, they can use the Search bar to browse through all available applications. During their search, users may encounter various tabs with related apps, new games, or trending apps.
The games tab has been upgraded to display bigger and better pictures and videos, as well as a variety of user ratings. There are also more prominent badges for accolades.
There are many third party app stores like tweakdoor and ios hawan to get more App and Games for iOS devices.
The apps section, on the other hand, has been stripped down to its core components. This section offers users a glimpse into the most recent games and apps, as well as in-app purchases. It also features a series of trending apps, making it a useful source of information for game developers.
The best way to get your app in front of the masses is by getting featured. In fact, Apple features a handful of noteworthy apps on the Games and Apps tabs every day for a short period of time. To qualify, a developer must first announce their new app. Then, the review team does the rest.
Apple’s editors are apt to highlight the best of the best, especially if they have a new or updated app. For example, the company recently featured Genshin Impact, a Japanese game, at least three times a day on the Games and Apps tab over the course of May and June. That’s a lot of exposure, but only if you’re lucky.
Getting a nod in the “Today” tab’s Best Apps section will certainly give your app a boost. However, to get featured in other sections of the App Store, you will have to put in some extra effort.
Executive review board
One of the ways Apple has improved the App Store is by adding an Executive Review Board (ERB). Its members include Apple marketing chief Phil Schiller, top deputies of CEO Tim Cook, and other senior management. They meet every week and set policy for the company’s Worldwide Developer Relations department.
This group reviews every application that goes through the App Store. They are responsible for ensuring that each app complies with the latest App Store guidelines and avoids any illegal content. The ERB also handles controversial applications and those that might affect publicity.
In recent years, the number of reviewers on Apple’s App Review team has increased dramatically. In addition to the ERB, there are multiple teams around the world specializing in specific languages. Most of the reviewers on the App Review team are fluent in dozens of different languages.
Apple’s reviewers are paid hourly. They have a daily quota of between 50 and 100 apps to review. Each individual reviewer spends a few minutes looking at each application. Aside from reviewing the app itself, the team also looks for bugs and exploits.
A recent CNBC report explored the review process at Apple. The report discusses the growing workload, the reasons apps are rejected, and the day-to-day operations of the third party ios App store Review team.
When an app is denied, the developer can appeal to the App Review Board. The board can overturn a lower-level reviewer’s decision. If the appeal is successful, the developer can then appeal to the executive review board.
The process can be arbitrary. Some developers have cried foul over the lack of information they receive from Apple. Many have said they are frustrated at the lengthy review process.
Closed, moderated platform
Apple has taken action against social media companies for allowing lax content moderation policies. The company suspended right-wing platform Parler after it was exposed to “dangerous and harmful” content. It was reinstated in May after tighter moderation measures were put in place.
As an app developer, it is important to keep in mind that your customers are expecting an innovative, easy-to-use product. If your app doesn’t meet this expectation, it is possible that you could be removed from the App Store.
Whether you’re developing a personal or a business app, you need to be committed to providing an accurate, honest, and up-to-date experience for your customers. To do this, you must follow the Apple Guidelines. These include Guideline 1.2, which outlines the guidelines for moderating user-generated content, and Guideline 3.1.1, which covers in-app purchases.
For example, you should never include hateful, offensive, or upsetting content in your app. You should also avoid promoting dangerous behavior, such as driving drunk, consuming controlled substances, or engaging in reckless activities. Similarly, you should avoid transmitting computer code, such as viruses, which may disrupt the normal operation of your device’s hardware.
In addition, you need to provide a variety of options for customers to purchase your app. There are two primary ways that you can accomplish this: through an in-app purchase or through the App Store. Each option has its own limitations, so be sure to choose the one that best suits your needs.
Finally, you should be aware that the App Store does not support apps that promote the consumption of controlled substances. Licensed pharmacies, such as those located in California, can sell these drugs, but you cannot. However, you can encourage the sale of controlled substances to licensed cannabis dispensaries.
Local markets
One of the better ways to shop local is by using an app like Local Market. It is an online grocery store that specializes in quality foods. As a bonus, the service also connects you with local farmers and offers a wide array of food choices. This app enables you to see what’s on offer at any given time.
The best part is that you don’t have to pay to use it. You can get your fill of grub from the comfort of your own couch and snag a nice discount at the same time. Moreover, the service has a robust and nimble mobile app that is a breeze to use. From its streamlined checkout process to its well-stocked warehouse, the app takes the pain out of your everyday shopping trip. So, get ready to stock up on the latest and greatest in healthy cuisine!
What you need to do is take a cue from the app’s developers and leverage its features to your own advantage. For example, you can use the service’s analytics toolkit to test the performance of your own app and learn from the data. Likewise, you can leverage the service’s ad-free customer support to build a community of devoted shoppers. Plus, the service offers a wide variety of rewards such as a free subscription to its newsletter and a free meal.
